The Ising model (1920) places binary spins (+1/-1) on a lattice with ferromagnetic coupling J: spins prefer to align with neighbours. Below the Curie temperature T_c, the system spontaneously magnetises (all spins align — ferromagnetic phase). Above T_c, spins are disordered (paramagnetic phase). At T_c exactly, a second-order phase transition occurs with diverging correlation length, critical fluctuations, and universal exponents (nu=1, beta=1/8 for 2D Ising).
In opinion dynamics, each person is a spin (+1 = pro-norm, -1 = anti-norm), social influence is the coupling J, and "social temperature" T is the level of individual contrarianism or external noise. The Voter Model, the majority-rule model, and the bounded-confidence model are all Ising universality class (or related universality classes) when formulated on mean-field or lattice networks.
Empirical consequences that have never been tested rigorously: - Political polarisation -- the distribution of opinion poll margins in two-party
systems should follow the Ising order-parameter distribution near criticality —
broad, bimodal, with power-law tails.
- Social tipping points -- rapid norm adoption (same-sex marriage acceptance,
smoking bans, face mask adoption) should show EWIs — rising variance and
spatial correlation in attitude surveys before the tipping point — identical
to Ising EWIs before T_c.
- Market crashes -- financial market crashes are first-order-like Ising transitions
on heterogeneous trader networks. Sornette's log-periodic power law (LPPL)
model is an Ising model with long-range interactions; it has predicted several
market crashes.
- Echo chamber formation -- on social networks, echo chambers are magnetised
Ising domains — regions of locally aligned spins. The domain wall structure
and coarsening dynamics follow Ising coarsening (Allen-Cahn equation), with
domain size growing as t^(1/2) in the absence of external forcing.